This app enables Web3 marketing with measurable and sustainable results

Web3 marketing confronts challenges like high influencer fees and restrictive advertising policies. Midle aims to redefine the landscape by providing an all-in-one marketing platform that rewards users for participation and enables brands to manage campaigns efficiently.

The marketing domain is on the cusp of a transformation, with businesses increasingly distancing themselves from conventional digital advertising due to clutter and negative feedback. In this scenario, Web3 digital marketing emerges as a viable alternative that is already seeing over 70 startups raise more than $600 million in funding.

Despite the promising outlook, however, brands delving into Web3 marketing soon discover that the space is not without challenges. Influencer fees are skyrocketing, click-through rates are dismal, and not a single week goes without Web3-related ads getting the hammer from one of the major Web2 social networks. 

While advertisers pay hefty sums to platforms, the actual viewers, whose attention and data are being monetized, see none of these profits — even though it is possible with Web3 technology.

Furthermore, the decentralization at the heart of Web3 complicates the tracking and analysis of marketing campaigns, making it challenging to gauge their effectiveness accurately. These issues necessitate innovative approaches and tools tailored to the unique attributes of the Web3 ecosystem.

Web3 marketing bridges users and brands

Midle offers an all-in-one marketing platform, enabling projects to execute measurable and sustainable marketing with lower costs and minimal effort. Unlike traditional approaches, Midle rewards Web3 users for their tasks and marketing activities, recognizing the value of user participation.

By completing various tasks, users earn Midle points, which are converted into tickets for weekly and monthly token giveaways. Midle’s leaderboard system ranks users monthly by Midle points and rewards the top 10 earners with tokens, promoting competition and collaboration. 

Users can join or create clans using the platform’s Clan Leaderboards feature. Points earned by each user are reflected in both individual scores and the clan’s collective score, leading to monthly prizes for the top 5 clans. The prizes are shared among five clan members and the clan leader through a giveaway. Brand campaigns also offer users rewards ranging from Midle points to brand-specific tokens, nonfungible tokens (NFTs) or chosen stable tokens.

Midle’s mobile app allows users to complete tasks on the go. Source: Midle 

With the launch of the Midle mobile app, users can engage with the platform and complete tasks virtually anywhere.

Web3 marketing gives brands control

With a monthly subscription, brands can delegate all marketing to Midle's team, who handle everything from campaign creation to organizing Discord events and quizzes. Cointelegraph Accelerator participant Midle's automated task system simplifies engagement by automatically generating social media tasks for brand posts across social media platforms. 

At the end of each subscription period, brands receive a comprehensive report detailing all marketing activities, offering insights into campaign performance and user engagement.

Midle offers brands a variety of marketing options. Source: Midle 

Midle allows brands to engage with their audiences through self-managed campaigns and single tasks. By purchasing Midle points, brands can create customized tasks and reward users with tokens, NFTs or Midle points directly from the dashboard. 

Beyond task-based engagements, subscribing brands benefit from exclusive events designed to deepen brand-user connections. These range from quiz and gaming events on Midle’s Discord to AMAs for brand exposure and creative contests on Midle's social channels.

Midle boasts good traction with 30,000 registered users. Source: Midle 

Midle integrates with the major social media platforms — X (formerly Twitter), Instagram, Reddit and Facebook — enabling tasks such as liking and retweeting. The platform also supports diverse on-chain tasks like token staking, swapping and NFT minting across prominent networks, including Ethereum, BNB Smart Chain, Polygon and Optimism. 

The platform is also launching the Midle token which they plan to use in rewarding their users. 

The rapid advancement of Web3 technologies heralds a new era for digital marketing, offering a path toward more personalized and secure interactions between brands and their audiences. As initiatives like Midle gain momentum, the future of Web3 marketing is set to be characterized by innovation, fostering a more engaged and rewarded online community.