Task-to-earn Web3 marketing platform grows with advanced targeting tools

With its advanced targeting and real-time data tools, Midle seeks to transform Web3 marketing by empowering projects to reach segmented audiences and develop both short- and long-term data-driven strategies.

Despite its rapid pace of innovation, Web3 projects are learning a harsh reality: Innovation alone doesn’t sell itself. Unlike Web2’s well-established marketing infrastructure, Web3 often lacks advanced targeting capabilities, struggling to reach its ideal audience.

Due to swift trend shifts and narrative changes in the Web3 ecosystem, projects often focus on short-term marketing efforts and apply guerrilla marketing tactics — low-cost strategies designed to create buzz. However, these tactics frequently fail to provide actionable insights or foster sustainable growth, preventing long-term gains from being realized.

High entry costs compound these challenges, deterring smaller projects and hindering innovation. Combined, these factors underscore the urgent need for scalable and data-driven solutions to support sustainable growth in the Web3 space.

Enhancing Web3 marketing with advanced targeting

Midle, a task-to-earn platform from the GAMI ecosystem, tackles Web3 marketing inefficiencies by enabling users to complete social media and onchain tasks for rewards. The platform provides brands with tools for user acquisition, retention and engagement, fostering a mutually beneficial ecosystem where users and projects thrive.

A cornerstone of Midle’s strategy lies in its advanced targeting feature. Traditionally, brands can target audiences through blockchain networks, social media platforms and geographic regions. Midle aims to expand capabilities by incorporating innovations such as targeting based on user transaction history, precise locations, custom audience segmentation and interest analysis. The platform empowers brands to design highly accurate and effective campaigns.

Recognizing the role of influencers, Midle offers KOL Base to streamline collaborations with key opinion leaders (KOLs). By managing all processes, the platform ensures smooth partnerships aligned with brands’ goals.

Real-time engagement tasks for social media

Cointelegraph Accelerator participant Midle continues to expand its product range with technical breakthroughs tailored to Web3 projects. For example, its Automated Task System generates real-time engagement tasks for new social media posts, such as tweets, automatically creating tasks for likes, retweets and comments without requiring manual effort. Other features, including automated banner creation, task management and detailed reporting, allow brands to focus on strategy while ensuring consistent activity.

Source: Midle

To deepen integration with project ecosystems, Midle’s software development kit (SDK) enables task management systems to be embedded directly into project platforms. Brands can manage traffic and interaction internally, fostering stronger connections with their audiences without reliance on external tools.

As Web3 projects and transaction volumes grow, bot interference — a persistent challenge in the space — remains a growing concern. To counter it, Midle combines its artificial intelligence-powered anti-bot system with Engagement Guard. This dual approach detects and eliminates fraudulent activity while promoting genuine engagement. Artificial intelligence analyzes wallet addresses to flag suspicious behavior and predict campaign participation. Engagement Guard, on the other hand, blocks users from undoing actions, ensuring reliable and consistent engagement.

Source: Midle

Web2-level targeting accuracy coming to Web3

Building on the success of its anti-bot system, Midle is advancing security and precision with its upcoming Proof-of-Humanity system, which ensures authenticity across campaigns. Additionally, the platform’s geotargeting feature brings Web2-level targeting accuracy, enabling country and region-based audience targeting for effective campaigns.

Save time with Automated Task System! ⏳

Try our Automated Task System to avoid the hassle of creating tasks from our dashboard every time you share a post on your socials.

With this service, your tasks will be automatically created on your dashboard with every post you make.… pic.twitter.com/wmhV9YbNy8

— Midle (@midle_official) November 23, 2024

Integrated with over 200 networks and aiming to surpass 300, Midle is rapidly expanding its reach. The upcoming launch of the native token will enhance the ecosystem with discounts, premium features and exclusive campaign opportunities, while token staking rewards users with airdrops, creating an opportune environment for all.

Looking ahead, Midle aims to harmonize Web2’s data-driven targeted marketing with Web3’s decentralized nature. Berkay Hacifettahoglu, chief operating officer, emphasizes the project’s commitment to sustainable, impactful strategies that empower brands to build lasting connections through innovative tools and a forward-thinking approach.

Web3 has the potential to reshape brand-user interactions. Decentralized innovation, paired with precision-driven strategies, opens the door to a future of meaningful engagement and limitless opportunities.