“Midle was created as an answer to the problems we have in the industry,“ said Berkay Hacifettahoglu while discussing his project at Cointelegraph’s X Spaces. “You can do marketing activations, you can get users, you can pay influencers, but you still can’t measure the data or you end up getting nothing because everything is decentralized.“
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As Hacifettahoglu explained, Midle offers to break through these challenges with its task-to-earn platform, which is powered by comprehensive analytics tools and AI. Brands can run automated marketing campaigns in one place and track detailed metrics. On the other side, users complete various tasks, participate in on- and offchain interactions, and earn points and $MIDLE rewards.
The platform also serves as a hub for airdrop campaigns, allowing users to complete tasks for partner projects and earn airdrops directly. Additionally, after Midle’s TGE, users now have the ability to earn airdrops from other projects simply by staking $MIDLE.
Hacifettahoglu mentioned another problem plaguing the industry: “About 40% of Web3 users are bots doing fake engagements. That’s why we’ve built a multi-layered anti-bot system. Through it, we analyze user behavior both on the Midle platform and across the user’s social media to identify any suspicious activity. Based on the results, we assign a trust score to each user, which is then used by brands to target the most genuine and trustworthy audience to get the most out of their campaigns.“
AI plays a role in identifying malicious activity. “We have some AI-powered tools that track the behavior of the user’s wallet addresses,“ Hacifettahoglu added. “If some wallet addresses show certain actions like phishing or Sybil accounts, we ban them.“ In addition, brands get actionable insights based on AI analysis, as Hacifettahoglu explained: “We can pinpoint for brands specific segments of users who are more interested in the topic they need – DeFi, RWA, gaming or something else.“
Another AI feature Midle recently integrated is an AI agent for airdrops. “We want it to be the first AI agent for Web3 marketing,“ Hacifettahoglu said. “With it, our users will be able to automatically complete tasks like airdrops without doing anything.“
Midle also boasts a robust network of more than 1,000 KOLs in 140 countries. “When a project just comes to us for KOL marketing, we first ask them what region, expertise and audience they want to target,“ said Hacifettahoglu. “Based on their requirements, we match them with the KOLs that best fit their needs. Because we’ve been doing this for a long time, we can measure the effectiveness of KOLs and get good results for projects.“
Speaking of future plans, Hacifettahoglu talked about the upcoming SDK feature for projects: “It will help projects to do airdrops on their websites. The hype is temporary and we don’t want to be part of the pump-and-dump action, but rather we want to serve in this hype. So our SDK will be important for projects and for the continuous use of this feature they will pay in $MIDLE with an option of staking.“
He concluded the session by emphasizing the importance of genuine community engagement: “In fact, the most important thing for projects is to talk to their audience. Speak with your users, ask them questions, update them regularly, be fair and be friends with them. You have to create value behind everything you do, the reason why users should choose your project.“
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