Over the last six months, the amount of women considering an investment in cryptocurrencies has gone from 6% to 13%, reports City A.M. June 9.
The report was based on a market research conducted by a UK cryptocurrency exchange London Block Exchange, which shows that cryptocurrency is most popular with women in the millennial generation, one out of five of whom express a desire to invest.
The research also suggests a difference in the way men and women invest, with women taking a more strategic approach as they are 50% less likely than men to suffer from a “fear of missing out” (FOMO). In addition, the research shows that women are more collaborative than men, as they are twice as likely to consult family and friends about their potential investments compared to men, who are statistically more likely to “go it alone.”
An earlier research from etoro crypto exchange suggests that up until recently, the industry was male-dominated — with men making up 91.5% of all investors and women only accounting for 8.5%.
London Block Exchange’s senior business analyst Agnes de Roeyer, however, believes this trend could be undergoing a change. According to City A.M., Roeyer said,
“There’s still a common misconception that cryptocurrency is a game for men, but we’ve seen hundreds of women sign up for our exchange in the last few months and some of the most inspiring and knowledgeable investors, leading the way in the industry are female.”