The computer security software company McAfee has revealed a new tool aimed at helping users combat the rise in artificial intelligence deepfakes.
On Aug. 21, the company introduced its new AI Deepfake Detector software, the first of its kind. The tool is available on select Lenovo AI computers and is designed to help users detect deceptive video content with unmatched speed and accuracy.
Detecting deepfakes
As deepfakes — AI-altered videos designed to mislead — proliferate online, the ability to discern real from fake is becoming more crucial. According to a study conducted by McAfee in early 2024, nearly two-thirds of consumers are more worried about deepfakes now than they were just a year ago.
McAfee says its Deepfake Detector employs advanced AI models that were trained on nearly 200,000 video samples to quickly and privately determine whether a video has been manipulated.
Roma Majumder, senior vice president of product at McAfee, said the company is committed to a future where “AI is used for good” and said the tool offers consumers the ability to protect themselves from “digital deception.”
“Knowledge is power, and this has never been truer than in the AI-driven world we’re living in today.”
“No more wondering, is this Warren Buffet investment scheme legitimate… or did a politician actually say these words,” Majumder explained. “The answers are provided to you automatically and within seconds with McAfee Deepfake Detector.”
Related: Warren Buffett compares AI to nukes after seeing deepfake doppelganger
No privacy compromise
Social platforms like TikTok and crypto exchanges such as Bitget already employ tools to detect AI-generated content.
Unlike other deepfake detection tools that require cloud processing, McAfee’s solution utilizes Lenovo’s on-device AI capabilities, enabling users to receive quick results while maintaining their privacy.
The detection process occurs entirely on the user’s PC, ensuring no audio or video data is uploaded to the cloud. User privacy is then enhanced, as well as the overall performance of the device, allowing users to continue their regular activities, such as gaming or streaming, while the software runs discreetly in the background.
Along with the new software, McAfee also announced the launch of its Smart AI Hub, which will serve as a new online resource dedicated to educating the public about AI scams and deepfakes.
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