The collaboration aims to leverage Fuckjerry’s 40+ million followers and Lofi’s leading position on the Sui blockchain to redefine culture in the Web3 era
Jan. 17, 2025 — Lofi, the leading culture project on the Sui blockchain, has partnered with Fuckjerry, the multi-platform media brand recognized for building some of the most influential social communities in the world. This strategic alliance aims to bring Lofi’s avatar-based brand to a wider audience, enhance global crypto adoption, and spread the project’s positive, community-driven ethos across digital and physical platforms.
At its core, Lofi embodies a spirit of togetherness—summed up by the motto “We are all Lofi.” Rallying a community of builders and forward-thinking individuals, Lofi focuses on pushing the Sui blockchain ecosystem to new heights. With lower transaction fees and higher transactions-per-second (TPS) capacity compared to other chains, Sui offers a technologically advanced platform that gains momentum in the attention economy—the ideal foundation for Lofi’s ambitious goals.
Building a Legacy Brand in Web3
Lofi’s mascot, a yeti recently defrosted after millennia, symbolizes a second chance and a commitment to living life to the fullest. Beyond its distinctive brand identity, Lofi has already made a substantial philanthropic mark with its charitable arm, the Lofi Foundation. In less than one month, the foundation raised $100,000 for causes.
Dedicated to uniting people in the face of environmental and social challenges, Lofi recently launched a global charity initiative to safeguard Earth’s water sources. Within just six days, the project raised over $63,000 and funded the construction of six water wells and five public toilet facilities for Nigerian communities—making it one of the year’s largest donors through a trusted charity partner, Bitcoin Mandela.
Less than a few weeks later, Lofi partnered with Stoked Plastic and donated $40,000 to help clean up ocean plastic and remove water bottles from landfills. The expected impact from their donation is equivalent to cleaning up 2.4 million water bottles. The Lofi Foundation believes that Web3 projects are well-positioned to create a global impact through charity and they want to lead the way in 2025.
The Power of Memes and Media
Fuckjerry, founded by Elliot Tebele, commands an audience of over 40 million social media followers and garners billions of impressions annually. Having pioneered viral content and cultivated online communities, Fuckjerry has chosen Lofi as its first major blockchain partnership. Both parties share a vision of harnessing emerging technologies, humor, and culture to inspire real-world impact and bring more people into the Web3 arena.
“Elliot is the most successful social community builder of our time, and Fuckjerry's media empire is timeless,” Lofi’s Project Lead, David, commented, adding: “Humor, empathy, memes, and positive content that has created digital connections around the world. Under Elliot’s supervision, Fuckjerry has built a diverse audience of 40 million followers and their brand connects with nearly a billion people yearly. Soon, we will bring the Lofi brand into households on all seven continents."
Elliot Tebele, Founder of Fuckjerry, said:
“At the advent of social media, it always fascinated me how the smallest things, like humor or a meme, could bring people together and create communities. When I started Fuckjerry, I wanted to build a brand that would bring people together and make them laugh, smile, and bond over social culture. I’ve observed several culture-heavy communities form in crypto over the last 5 years and it’s inspired me a bit. David’s approach with Lofi felt unique and thoughtful, and we aligned on how to scale a brand that’s much bigger than crypto.”
Combining Lofi’s strong community ethos with Fuckjerry’s proven expertise in media, the collaboration positions Lofi at the forefront of digital and cultural innovation —elevating consumer awareness of crypto to unprecedented levels.
About Lofi
Lofi is a global brand built on the Sui blockchain powered by a vibrant community and a once-frozen yeti mascot that embodies second chances. Through strategic partnerships, philanthropic endeavors, and its expanding line of physical merchandise, Lofi is redefining how on-chain brands engage with communities around the world. More can be found at https://lofitheyeti.com.
About Fuckjerry
Elliot Tebele started Fuckjerry in 2011, and since then it has become a multi-platform entertainment brand that curates hilarious, relatable content that’s impossible not to share. We help brands communicate their messages to our 40 million+ followers in an organic and engaging way. Whatever your goal may be, we can tailor you a unique solution to reach your goal.
Official website: https://www.fuckjerry.com