Midle is a task-to-earn platform that helps Web3 brands to increase engagement.
User acquisition is one of the primal challenges faced by brands. A constrained budget, lack of brand awareness, which is especially relevant for startups, and limited access to talent who specialize in attracting users may hinder the growth of a user base.
Since Web3 is a relatively novel iteration of the internet, onboarding new users is an even bigger obstacle for projects seeking traction. Interfaces with a poor experience discourage newcomers, prompting the whole ecosystem to look for effective ways to market new technologies. A blockchain platform addresses these challenges by bringing engaging tasks onchain.
Bridging the Web3 marketing gap
Midle, a subsidiary of venture builder GAMI, is a blockchain-based task-to-earn platform designed to streamline marketing for Web3 brands. The protocol serves as a one-stop-shop where brands can manage entire marketing efforts in one place and enhance user acquisition, retention and engagement.
The protocol offers advanced marketing opportunities to brands and helps them target diverse audiences that comprise the Web3 ecosystem, namely platform users, tokenholders and the social media community. Brands using Midle can create customized campaigns that reward users for completing tasks such as liking tweets, joining Telegram groups, minting non-fungible tokens (NFTs) or staking tokens.
Source: Midle
Brands in the ecosystem have access to an extensive key opinion leader (KOL) base. Partner KOLs on Midle are segmented according to region, language and related platform and tokens. This categorization enables projects to find the most suitable KOL for their needs and reach their target audiences directly.
A crucial feature of the ecosystem, geotargeting empowers brands to run campaigns with a localized focus. Brands can target specific regions or countries, ensuring their marketing efforts reach the most relevant audiences.
AI for authentication
Midle incorporates some unique measures to keep the engagement organic and sustainable. The platform utilizes artificial intelligence to prevent bot activity and ensure only genuine users participate in campaigns. With fraudulent activity plaguing many Web3 platforms, this anti-bot system analyzes wallet addresses and user behavior to detect suspicious accounts.
The tool does not stop at ensuring authentic engagement. It can also predict how many users will participate in a campaign based on historical data, offering brands valuable insights to optimize their efforts.
Midle developed an “engagement guard” feature to keep the interaction ongoing, preventing users from taking back engaging activities such as un-retweeting and un-liking. The feature helps brands create regular communication and interaction with users. The upcoming proof-of-humanity system will add another layer of security by verifying users' authenticity through advanced identity solutions.
Source: Midle
Serving as marketing middleman
Midle is backed by grants from prominent names such as BNB Chain, Microsoft and Covalent. The platform is integrated with over 200 blockchains, including Ethereum, Arbitrum, BNB Smart Chain and Optimism. The project is also gearing up to launch its utility token, which will further expand the platform. Active participants in campaigns will be eligible for future airdrop.
“Brands in the Web3 world usually separate their marketing activities into three categories: social media, product, and token. This creates the need to reach different audiences and convert them across channels,” Berkay Hacıfettahoğlu, the chief operating officer of Midle, explained.
Emphasizing Midle’s contribution to Web3 marketing, he said, “In a multi-targeted structure, it’s crucial to meet all marketing needs from a single platform, saving both management time and budget. Midle’s real-time, data-driven results help projects gain the know-how they need for success across various goals and activities.”
By offering a comprehensive solution that integrates social media tasks, onchain activities and cutting-edge technologies, Midle works to build a Web3 world where marketing strategies are data-backed and more sustainable.
Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain in this sponsored article, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.