Here’s how social data layer integration can boost decentralized streaming

RewardedTV introduces the RWRD token and partners with Camp Network to enhance community engagement and broaden its global reach.

The way entertainment is consumed is changing rapidly. With nearly half of TV time spent on streaming platforms, traditional subscription models are starting to feel the strain. Consumers are demanding more affordable options — and free, ad-supported content is stepping up to fill the gap.

Daily streaming accounts for nearly half of global TV viewing time. Source: Statista

Netflix’s ad-supported tier, for instance, saw a 34% growth in the second quarter of 2024, reflecting a broader industry shift. But affordability isn’t the only priority. Viewers are also seeking platforms that better align with their values: transparency, fairness and a sense of community.

This is where blockchain-powered platforms come in. By decentralizing content distribution and offering community-driven models, these platforms are rethinking the relationship between viewers, creators and advertisers. One such example is RewardedTV, a decentralized streaming service that aims to pave the way for a more engaging and equitable entertainment experience.

Merging blockchain and entertainment

As the original vision of RewardedTV evolves into Multi TV+ with the MultiMerica Media Ventures partnership, the Web3 platform will carry on the name by uniting viewers, creators and advertosers in a decentralized ecosystem where everyone benefits. For viewers, this means earning rewards simply by watching content, while it’s about gaining access to real-time audience data and fair monetization for creators. For advertisers, it provides transparent insights into viewer engagement.

Central to this ecosystem is the RPLAY token, which underpins RewardedTV’s blockchain infrastructure. This token enables decentralized content tracking and analytics, allowing creators to better understand their audiences.

Moreover, at ThetaCon in Las Vegas on Dec. 8-9, 2024, the platform announced a brand new addition to its ecosystem: the RWRD token. While RPLAY fuels the platform’s backend, the RWRD token focuses on loyalty and community engagement, opening new opportunities for users to interact with content and creators in meaningful ways.

A collaborative leap forward

Also revealed at ThetaCon, RewardedTV’s recent partnership with Camp Network — an interoperable social data layer — signals a major step toward achieving its decentralized vision. Camp Network brings a wealth of tools and insights to the table, blending traditional social media with blockchain innovation.

Another clue for what’s to come next.

Did someone say ⛺️?? #RewardedTV #Imaginereplay pic.twitter.com/BcJ0ZdmVFi

— Replay (@ImagineReplay) December 8, 2024

The partnership provides access to social data from platforms like YouTube, TikTok and Instagram, enabling richer audience insights and stronger connections between creators and viewers. This means an enhanced watch-to-earn experience, gamified content interactions and community-powered curation for viewers.

Creators benefit from real-time analytics, gated content, crowdfunding tools and blockchain-enabled direct engagement with their audience. Advertisers, on the other hand, gain transparency with data-driven insights that make their campaigns more effective and aligned with the interests of viewers and creators alike.

A roadmap for future growth

At ThetaCon, RewardedTV also presented its roadmap. In early 2025, the platform will begin a fundraising campaign to expand its global reach, acquire new users and platforms and grow its content library.

In a competitive streaming market, RewardedTV offers a practical alternative to traditional models by focusing on transparency, engagement and fairness. Viewers are rewarded for their TV time, turning content consumption into a more interactive experience. Creators retain more control over their work with tools that enable them to engage audiences directly.

Meanwhile, advertisers can rely on transparent data and innovative ad formats to reach their target audiences effectively. This holistic approach ensures that all participants feel valued and connected, whether they’re watching, creating or advertising.

Through the collaboration with Camp Network and the introduction of the RWRD token, RewardedTV exemplifies how decentralized platforms address the demand for fairness, transparency and engagement in the streaming industry. By combining blockchain technology with community-focused innovation, these platforms are shaping a more inclusive and participatory entertainment ecosystem.