The partnership changes how brands interact with customers across digital spaces
Dubai, UAE, March 26, 2024 – Verse World, a Dubai-based technology company specializing in Web3, spatial computing, and immersive metaverse experiences, announced a new partnership with Azerion, a leading digital entertainment and media platform with more than 500 million monthly active users and over 20,000 game titles.
Azerion will provide monetization services and game content that will be available in Verse World.
The partnership contributes to a new valuation of Verse at $180M. Among Verse’s strategic shareholders is the Lydian Group, the world’s leading integrated digital asset management group with investments across the Web3 space in media, infrastructure, and technology. Current investments include Cointelegraph, Scalable Solutions, and Seamm.
Verse’s virtual reality environment is distinguished by its hyper-realism, which represents a significant departure from traditional gaming-based metaverses. Its flagship product, Verse World, uses cutting-edge technology in virtual reality (VR), augmented reality (AR), mixed reality (MR), and spatial computing to deliver unrivaled experiences for businesses and their customers.
By being accessible through both desktop and VR devices, Verse World aims to welcome a wide range of users looking for the most immersive experience to socialize with their friends. All in-game transactions will be processed with Verse's own deflationary token expected to launch this year.
Verse’s existing partners, including Primo Entertainment with the Digital Messi Experience Tour, Al Futtaim, BYD auto, and 3D Factory are leveraging its innovative technology and stunning graphics to create more immersive and higher end digital experiences for customers. Together, Azerion and Verse World aim to revolutionize approaches to recruitment, training, collaboration, and marketing by creating a space where digital and physical realities merge seamlessly.
According to Verse co-founder Mickael Reignier:
“By using Azerion’s comprehensive digital entertainment and media capabilities in Verse World’s stunning and advanced metaverse solutions, this partnership will unlock synergies that benefit both consumers and businesses. The development of Verse World, bolstered by Azerion’s extensive entertainment content, will blend gaming, social connectivity, and commerce into a cohesive experience. This is the metaverse of the future.”
Verse Co-founder Nabil Bouali added:
“Innovation is an evolving process of trial and error; Instead of revolution, let's think about evolution, it is time to find the right partners and keep building!"
About Verse
Verse World is a Dubai-based decentralized, open, hyper-realistic metaverse with its own marketplace and digital economy. Verse’s investors include the Lydian Group, the world’s leading integrated digital asset management group with investments across the Web3 space in media, infrastructure, and technology.
About Azerion
Founded in 2014, Azerion is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through [their] proprietary technology, in a safe, engaging, and high-quality environment, utilizing a strategic portfolio of owned and operated content with entertainment and other digital publishing partners.