Blockchain technology is being utilized to create social impact, and the next generation is about making the world a better place. There’s evidence that Web3 companies are trying their best to create a better internet and a better tomorrow. Unsurprisingly, they’re using this same passion for creating blockchain solutions that help those most vulnerable live with dignity and prosperity.
Bridging the gap between social impact and Web3 can allow for innovative consumer and business-related products that generate, execute and track certified measurable social impact on the blockchain.
Companies will attract top talent and key leaders to their projects.
In today’s business landscape, more and more companies are looking to showcase their meaningful social-impact projects to attract the right talent. There are several ways to do this, and one of the most effective ways is through storytelling.
By sharing the stories of their work, companies can show potential employees they are making a difference in the world and value their employees’ skills and abilities. In addition, this approach can help to humanize the company and give potential employees a better sense of what it would be like to work there.
Of course, it’s not enough to let potential employees know about your company’s good deeds; you must ensure your actions match your words. Employees today are increasingly interested in working for companies that align with their values, so it’s essential to ensure your social-impact initiatives are authentic and impactful. Showing prospective employees your company is committed to making a difference will also demonstrate you are an employer who fosters a positive culture in the workplace.
Innovative minds understand how much power we hold as individuals when working together on meaningful projects like building communities in poverty and providing basic needs such as healthcare, fresh food and water. It’s attractive and often essential for those in positions of power to partner with new companies in Web3 committed to making the future a better place to live and work.
Increase customer loyalty and engagement through social impact.
Increasing customer loyalty and engagement through social impact is essential to building a sustainable business. By aligning your brand with a cause that matters to your customers, you create a deeper connection leading to increased customer loyalty.
A way to do this is by surveying your clients or conducting polls. Polls can be taken through social media platforms like Instagram and TikTok. If you have a customer database or email list, using survey tools like Survey Monkey are great ways to learn more about your customers’ needs and the causes they care most about.
Once you’ve discovered what causes matter most to both your employees and customers, you can further engage them to support your projects. There are many ways to increase customer loyalty and engagement through social impact, starting with finding a cause that aligns with your brand. Once you have determined your focus for social impact, you can use your platform to raise awareness and quickly build support around it.
Employee retention and satisfaction increase through adopting “PERMA” in the workplace.
Martin Seligman, a psychology professor at the University of Pennsylvania, has conducted extensive research for over 15 years on happiness and well-being. His model for positive psychological features is PERMA:
- Positive emotions (such as joy or gratitude)
- Engagement in activities that give you pleasure
- Relationships with people you care about
- Meaningful work
- Accomplishment and feeling proud of the tasks and projects you achieve
Employee retention and satisfaction increase through corporate acts of kindness. Having an “attitude of gratitude” always fosters positivity and is something most people can get behind in the workplace.
As mentioned above, making a positive impact can improve the perception and relationship between potential staff and employers. There’s been a clear trend of companies in Web3 investing in social impact and seeing more success and loyalty than those that don’t.
Consider hosting monthly meet-ups at the workplace for your employees and at venues outside of work for your customers. Take the time to learn more about your customers and staff to understand what social causes matter most to them.
Customers and employees are drawn to businesses with values that align with their own. If you haven’t already, consider investing in social impact as part of your company strategy — it could be the key to unlocking even more growth and success.
Carmelia Ray is the Head of Marketing, Media and Community at Kindly. A humanitarian-based crytocurrency project launching in Web3.
This article was published through Cointelegraph Innovation Circle, a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.
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