The impact of AI, ESG and education in crypto trading — Interview with Toobit

Toobit’s head of business development, Serena Leung, discusses AI-powered trading, regulatory compliance and emerging trends in the crypto exchange landscape
Toobit’s head of business development, Serena Leung, discusses AI-powered trading, regulatory compliance and emerging trends in the crypto exchange landscape

Presented by Toobit

With the increasing demand for innovative trading solutions, platforms are expanding their services to include artificial intelligence-powered tools, educational resources and robust security measures. 

One such solution is Toobit, a global digital trading platform that embraces this evolution by integrating AI-driven features, advanced trading functionalities and a strong commitment to security and regulatory compliance.

In this interview, Serena Leung, head of business development at Toobit, shares insights on the platform’s unique features, AI integration and how the exchange is responding to emerging trends in the crypto market.

Cointelegraph: How do you see current industry trends shaping the future of cryptocurrency trading?

Serena Leung: Centralized exchanges (CEXs) are evolving beyond simple trading platforms to become educational hubs, providing accessible tools and resources to help users onboard into crypto seamlessly. Increasing regulation is reshaping the landscape by driving transparency and compliance, making exchanges like Toobit safer and more trusted.

At the same time, user-centric features like AI-powered copy trading, demo trading and mobile platforms are lowering the barriers to entry and enhancing accessibility. The rise of tokenized assets and institutional participation is accelerating mainstream adoption, while greater regulatory clarity is fostering trust and paving the way for collaboration between CEXs and decentralized finance (DeFi) ecosystems. 

These trends are transforming exchanges into more compliant, innovative and inclusive environments, setting the stage for sustainable growth in the crypto industry.

CT: What role do you believe emerging technologies like AI will play in the evolution of crypto trading and exchange platforms?

SL: AI enhances security by identifying fraudulent activities and unusual trading patterns in real time, safeguarding user assets. It also lowers the barriers to trading through AI-powered bots that assist users in executing strategies automatically.

Toobit’s use of AI simplifies complex trades and improves market analysis, making trading accessible to both beginners and experts. As AI continues to evolve, it will provide more accurate predictions, optimize liquidity and personalize the trading experience for users based on their behavior and preferences.

CT: What key features set Toobit apart from other digital trading platforms in terms of user experience and trading functionalities?

SL: Toobit offers high-leverage futures trading (up to 150x) and advanced features like split/merge order management, enabling users to apply diverse trading strategies. We also support futures DCA (martingale strategies), allowing traders to spread investments across multiple trades to reduce risks. Our platform offers easy registration and a customizable interface for order management. Liquidity comparison data shows our superior order book depth, ensuring a smooth trading experience, even for large-volume trades.

CT: Could you elaborate on your AI-integrated copy trading feature and how it enhances the trading experience for your users?

SL: Toobit’s AI-integrated copy trading allows users to mirror the strategies of top traders in real time. AI optimizes recommendations based on traders’ historical performance and market conditions, ensuring users follow strategies that align with current trends. This feature benefits both new traders — by removing the complexity of learning from scratch — and experienced traders, who can earn extra rewards as others follow their trades. AI automation ensures seamless execution, making crypto trading more approachable and rewarding.

CT: How does Toobit’s commitment to environmental, social and governance (ESG) principles influence your products and operations within the crypto industry?

SL: Toobit’s approach to ESG is woven into every aspect of our operations. We are committed to reducing our environmental impact by adopting energy-efficient technologies and supporting green blockchain initiatives. On the social front, we strive to create a fair and inclusive platform where all users, regardless of their background, have equal access to transparent trading opportunities.

Governance is a cornerstone of our strategy. We proactively embrace regulation and work closely with authorities to ensure compliance, build trust and foster sustainable growth in the crypto ecosystem. These values guide us as we balance innovation with responsibility, aiming to shape a better future for the industry.

CT: Can you tell us about Toobit’s sponsorship of the Future Blockchain Summit in Dubai and what your aim was with this collaboration?

SL: At the Future Blockchain Summit, Toobit aimed to engage with key players in the MENA region and strengthen our presence within the Web3 space. The sponsorship allowed us to present our innovations, including our advanced security protocols and trading tools, while discussing the future of blockchain technology with industry experts. Through this collaboration, we aimed to build lasting partnerships and foster greater adoption of crypto solutions in the region.

CT: What educational resources does Toobit offer to help users navigate the complexities of futures and spot trading?

SL: Toobit offers a comprehensive learning ecosystem through three key resources:

  1. Demo trading: Users can practice spot and futures trading in a risk-free environment, allowing them to refine strategies and gain confidence before committing to real funds.
  2. Toobit Academy: A structured library of tutorials, articles and video content designed to guide users from the basics of crypto trading to advanced strategies.
  3. Simple user interface: Our platform is designed to be intuitive and user-friendly, helping users focus on trading without being overwhelmed by complicated layouts or unnecessary features.

CT: How important are sustainability and ethical practices in the crypto industry, and how do you see this trend evolving?

SL: Sustainability and ethical practices are becoming crucial as the industry matures. Users increasingly prefer platforms that operate transparently, ensure data privacy and align with sustainable goals. Exchanges are now adopting greener technologies, and regulatory frameworks are improving governance standards. This trend will continue as platforms focus on long-term value creation through responsible practices, balancing profit with societal impact.

CT: What major trends do you anticipate will impact the crypto exchange landscape in the next few years, and how is Toobit preparing for them?

SL: The future of the crypto exchange landscape will be shaped by several key trends. First, the anticipated bull market through 2025 will attract both retail and institutional investors, leading to increased participation.

Bitcoin (BTC) and other major cryptocurrencies are expected to surge, and financial giants are already launching ETFs to meet the growing demand. Toobit is positioning itself to list diverse assets that align with this trend, providing users with more reliable and liquid investment options.

Another emerging trend is AI-powered cryptocurrencies and GameFi innovations. These sectors are gaining momentum, with AI driving advancements in DeFi and gaming sectors adopting play-to-earn models. Toobit is actively exploring how to integrate AI-driven projects and community-focused tokens to offer users access to these cutting-edge opportunities.

Layer 2 solutions and restaking protocols are also transforming blockchain scalability and staking rewards, enabling faster transactions and better user experiences. Toobit is preparing to integrate these technologies to improve platform performance for high-frequency traders and expand user earning opportunities.

As regulation intensifies, Toobit is embracing compliance to foster trust and build a secure ecosystem. By staying ahead of these trends, we aim to offer a comprehensive investment ecosystem that meets the needs of a diverse global audience, providing access to both emerging innovations and established assets.

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