As the crypto bull market makes its return, major events like trading giveaways have proven to be powerful tools for attracting new users and strengthening relationships with existing ones. These campaigns create excitement, foster a sense of community and keep platforms top of mind for traders.
A recent example is the Supercar Giveaway organized by global crypto exchange MEXC, which garnered attention from traders worldwide with its grand prize — a luxury supercar.
The event offered participants the opportunity to win the supercar by trading on the platform, with a transparent lottery system ensuring fairness and credibility. Over the course of the campaign, thousands of users participated, demonstrating the strong appeal of high-stakes giveaways.
In this interview, MEXC vice president Tracy Jin shares insights into why large-scale giveaways remain an important part of the platform’s marketing strategy and reveals plans for future campaigns aimed at sustaining user engagement. Additionally, the lucky giveaway winner, Coincheatkey, reflects on his experience, detailing how he won the coveted prize and why MEXC remains his preferred trading platform.
Cointelegraph: What inspired your team to plan a giveaway of this magnitude for users?
Tracy Jin: After a prolonged bear market, we are finally witnessing the return of bullish sentiment. Throughout the downturn, MEXC has remained committed to building and persevering, standing strong until the market improved. At MEXC, our users have always been the driving force behind everything we do. This Supercar Giveaway is a token of our deep gratitude for their unwavering trust and support since our inception in 2018.
We continuously strive to put our users first, whether that’s through daily airdrops, delivering exceptional customer service or hosting unique events like this one. This giveaway not only celebrates our community but also marks our journey together in the dynamic world of cryptocurrency trading. It’s our way of saying thank you, reinforcing our commitment to enhancing their trading experiences and making every interaction with our platform rewarding. By doing so, we aim to further strengthen the bond with our community, encouraging long-term engagement and satisfaction.
CT: Why did you choose a supercar as the reward for this event? What message do you hope to convey through this initiative?
TJ: Choosing a supercar as the prize for this event was a strategic decision to symbolize the peak of luxury and performance — qualities we strive to embody at MEXC. This prize represents our dedication to excellence, paralleling the superior trading conditions and robust platform functionality we offer.
Just as a supercar delivers unmatched speed and prestige, MEXC provides a trading environment with high liquidity and seamless execution, ensuring our users always have a competitive edge.
Furthermore, this choice reflects our commitment to rewarding our users in ways that resonate with their aspirations and achievements. The supercar is not just a prize; it’s a statement that MEXC values innovation, quality and an exceptional user experience, setting us apart in the crypto trading landscape.
CT: How does hosting such a high-value giveaway support MEXC’s plan to strengthen user involvement?
TJ: These types of events are effective tools for attracting new users and reengaging existing ones. We have successfully drawn over 125,020 registrations for this event.
High-value giveaways, such as the Supercar Giveaway event, are crucial in strengthening user engagement and building a robust community within our platform. These events do more than just spark interest; they create a buzz, attracting both new and existing users and establishing our role as more than just a trading platform — we are fostering a vibrant community in the crypto space.
By offering such significant rewards, we emphasize our commitment to delivering exceptional value, encouraging users to delve deeper into our diverse offerings and participate more actively in our ecosystem. This strategy is vital in a market where users are looking for platforms that not only meet their functional needs but also value and reward their involvement and loyalty.
Source: MEXC
CT: What features of MEXC do you find most appealing compared to other exchanges?
TJ: Our mission is to become everyone's easiest gateway to crypto. We understand that many people find investing in crypto complicated and overwhelming. We’re here to change that. By providing a secure, user-friendly platform, we empower our users with access to the most trending tokens, daily airdrops, ultra-low fees, and deep liquidity — making crypto trading easier and more accessible for everyone.
Currently, we offer over 3000 trading pairs and have listed more than 240 trending meme coins in 2024. Additionally, our daily airdrop campaigns ensure our users are consistently rewarded.
One of the key challenges with meme coins is low liquidity, which can hinder trading opportunities. At MEXC, we are dedicated to solving this problem by offering a platform with robust liquidity, ensuring a smoother trading experience for our users.
CT: How do you see trading giveaways fitting into MEXC’s broader marketing and community-building strategy?
TJ: Right now, there are a lot of exchanges in the market, and everyone is looking for ways to stand out. As mentioned, we’re confident about our key advantages — offering the best liquidity and the most trending coins. Campaigns like the Supercar Giveaway not only create excitement but also give users a chance to experience these strengths firsthand. Through these events, we can better showcase what sets MEXC apart and help both new and existing users understand the unique value we bring to the trading community. It’s not just about the prizes — it’s about building lasting connections and reinforcing our position as a leading exchange.
CT: Will MEXC hold similar events in the future? Are there any product plans that people can look forward to next?
TJ: Absolutely, this is just the start. We’re constantly expanding our offerings with a series of compelling events and groundbreaking initiatives. For instance, our upcoming video contest is an exciting opportunity for users to showcase their creativity and stand a chance to win a supercar.
Alongside, we’ve broadened our accessibility by adding support for 17 new languages, allowing more global users to easily navigate our platform. We’re also pushing the boundaries of trading with innovations like our 300x leverage for live trading and up to 500x leverage for demo trading, setting new standards in the industry.
And there’s more on the horizon; we have more updates and features in the pipeline designed to enhance trading efficiency and user satisfaction. At MEXC, we’re committed to making crypto trading as straightforward and rewarding as possible, living up to our slogan, “Your Easiest Way to Crypto.”
CT: Coincheatkey, how did you feel when you realized you’d won the grand prize?
Coincheatkey: Finding out I won the grand prize was an incredible moment. The thrill was immense — feeling that lucky was something I hadn’t expected. What made this giveaway stand out was not just the size of the prize but the unique lottery system that emphasized fairness and transparency. It’s been a fantastic journey, and winning such a significant prize has been a high point. I’m truly grateful to have been part of such a well-organized and remarkable event.
Source: MEXC
CT: As an experienced trader, what has your overall experience been using the MEXC platform?
CCK: I got into cryptocurrencies in 2021 and quickly gravitated toward trading futures instead of spot, because it just offers more flexibility and opportunity. On MEXC, I use cross-margin leverage, typically adjusting it between 4x to 8x depending on what the market is doing and what my strategies are at the time.
Since I focus on short-term trading, it’s important for me to diversify my investments, and MEXC’s platform is ideal for this. What I really like about MEXC is how it fits with my trading style — especially since I often experiment with new tokens and memecoins at lower leverages.
The platform stands out because it’s just so straightforward and easy to use. They’re also usually one of the first to list new tokens, which gives me a bit of an edge. Low fees, good liquidity and everyday airdrops — it’s got everything I need without any fuss. That’s why I’ve stuck with MEXC; it just works for me.
CT: Is there anything you’d like to say to the MEXC team or the community following your win?
CCK: I want to extend a huge thank you to the MEXC team and our vibrant community. The effort put into making this event not only inclusive but also exciting and fair was truly commendable. Being part of such a thoughtful and engaging community is rewarding, and I am deeply appreciative. For anyone considering participating in future events, I highly recommend it based on the incredible experience and genuine community spirit I’ve witnessed.
CT: What do you see as your next steps in the crypto space following this milestone?
CCK: This win has been a major boost and a clear reminder of the possibilities within the crypto space. As a technical trader who relies heavily on chart analysis, continuing to run my trading channel is a priority. Sharing insights and strategies with the community has always been rewarding, and with this new milestone, I’m more motivated than ever. I plan to use my experiences at MEXC to further enhance the content I provide, helping both myself and my followers advance in this ever-evolving market.
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