Austin, Texas – March 7, 2025 – Sponstar, the trailblazing fractional sponsorship platform, is thrilled to announce its highly anticipated Treasure Hunt Experience at SXSW 2025. This interactive, city-wide activation transforms Austin into a gamified playground, blending cutting-edge technology with real-world engagement to create unforgettable moments for event attendees.
Innovative engagement experience
The Sponstar Treasure Hunt combines geofencing technology, tokenized rewards, and gamification to deliver a dynamic, immersive experience. Participants will navigate Austin using an interactive map to check in at branded locations, complete challenges, and unlock rewards—all powered by the $STAR ecosystem.
How it works for participants:
- Navigate Austin: Follow the treasure hunt map to find check-in locations, including iconic SXSW venues, sponsor retail spots, and more.
- Earn Points: Scan QR codes, complete unique challenges, and engage with sponsors to collect points.
- Unlock Rewards: Redeem points for exclusive prizes, including VIP concert tickets, branded products, and unique experiences.
Rewards highlights:
- Points that can be traded for: Merch, exclusive invites, & cash
- Product giveaways and discounts from premium sponsors
Bringing brands and communities together
The Sponstar Treasure Hunt empowers brands of all sizes to connect meaningfully with audiences by leveraging fractional sponsorships. Brands can choose custom sponsorship packages to match their budgets, with features like branded check-in points, interactive panels, exclusive rewards and real-time data insights.
Key brand engagement features:
- Branded pedicabs showcasing sponsor designs and offering interactive experiences.
- Physical check-in locations integrated into the treasure hunt map.
- Data capture and real-time reporting on participant engagement.
Sustainability meets technology
This year, the treasure hunt expands its focus on sustainability, with pedicabs tracking miles traveled and CO2 savings, showcasing how technology can inspire environmentally conscious choices during major events.
Sponstar’s vision for SXSW 2025
“SXSW is the perfect stage for Sponstar’s mission to redefine brand engagement and event experiences,” said Manu Star, CEO of Sponstar. “Our Treasure Hunt combines gamification, technology, and creativity to bring brands and communities closer together, proving that every STAR counts. Imagine a world where you get rewarded for simply showing upю”
Partners
DCG Media Group is a dynamic and innovative multimedia public relations and advertising event company dedicated to delivering high-quality content across various platforms. DCG Media Group strives to connect brands in meaningful ways.
Shannon Shiang is an art director, vibe creator, costume designer, and Jewelry Architect with a portfolio best known for it's dramatic philosophical incentives and powerful design aesthetics.
L2 partners: Ethernity Chain is an entertainment-focused Layer 2 solution, building a vibrant ecosystem for developers and users through its collaboration with Optimism.
SKALE is a decentralized blockchain network enabling low-cost, high-speed transactions across thousands of independent chains.
Join the adventure
The Sponstar Treasure Hunt is open to all SXSW attendees from March 7–15, 2025. Whether you’re discovering hidden gems, engaging with brands, or unlocking exclusive rewards, this is one SXSW experience you don’t want to miss.
For more information or sponsorship inquiries, contact:
Video by Ryan Carpenter
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