Milan, September 25th, 2024 - SMART DPP, a straightforward, one-click solution for digital product passports, tailored for brands, is thrilled to announce the launch of SMART DPP, a multi-chain digital product passport SaaS, and its integration with Polygon PoS with the help of the Kavana Lab. SMART DPP’s Founder and CEO Alexandra Maslova makes the official announcement at Milan Fashion Week SS’25 to mark a significant milestone in the convergence of fashion and blockchain technology within the Polygon ecosystem.
Exclusive Look at SMART DPP’s Solution for Fashion Brands in an App Version
SMART DPP offers an easy, one-click solution for digital product passports, specifically designed for brands. It seamlessly integrates with any ERP system without requiring technical expertise and can be easily implemented using NFC tags, QR codes, or engagement pages, with or without blockchain support (including multichain options). SMART DPP boosts sales by up to 70% through an integrated loyalty program and significantly enhances transparency, increasing conversion rates and reducing returns.
The first version of the Digital Product Passport was officially launched under the SEAMM brand at the NFC Lisbon Fashion Stage in May 2024. SMART DPP has since expanded its vision with a multi-chain approach to become the first public multi-chain DPP provider in the fashion space. As of September 2024, SMART DPP operates on Solana, Polygon, and soon Ethereum, to ensure a versatile and future-proof solution for the fashion industry.
Advising and assisting in the deployment of this new solution is Kavana Lab. Kavana Lab, a company incubated within the Polygon ecosystem, is championing the use of innovative technologies to solve key problems for companies working in fashion, music, sports, and video entertainment.
Polygon Labs, known for its core contribution to several highly adopted scaling protocols and rich fashion background including blockchain adoption for Nike, D&G and Gucci, is the ideal partner for SMART DPP's vision to scale Digital Product Passports across the fashion industry. By leveraging Polygon's core blockchain solutions, SMART DPP is committed to not only enhancing transparency and efficiency but also addressing climate change.
Exclusive Look at SMART DPP’s Solution for Fashion Brands in a Web Version
This strategic decision also positions SMART DPP at the forefront of compliance with the upcoming European Digital Product Passport Regulation, set to roll out in 2027 as part of the European Green Deal. This regulation will require detailed documentation of the environmental impact of products, including textiles and footwear, with widespread adoption expected by 2026.
The official announcement of the Digital Product Passport on Polygon PoS will be made by SMART DPP Co-Founder & CEO Alexandra Maslova at an invite-only luxury evening Digital Couture Summit MFW SS '25 on September 19th. A conversation led by digital fashion advisor Nikki Cikaluk will feature Alexandra Maslova together with Legal Counsel of Lacoste Erin Surprenant, Polygon Labs Co-Founder Mihailo Bjelic and Felipe Fiallo, Founder of Italian brand Fiallo. The presentation of DPPs integration on Polygon PoS in Milan and launch of SMART DPP will be held in front of numerous luxury brands like D&G, Georgio Armani, Lanvin Group, Diesel.
Commenting on SMART DPP launch and Polygon PoS integration, Alexandra Maslova stated: "This is our extended version of the DPPs solution in collaboration with Polygon Labs. We’ve prepared a demo version of the product that will showcase, in real life, how this tech solution will benefit both brands and consumers."
After the Polygon PoS integration into its ecosystem, SMART DPP is aiming to extend its multi-chain vision with a DPP solution on Ethereum later in 2024.
About SMART DPP
SMART DPP is a tech company specializing in Digital Product Passport solutions, dedicated to enhancing transparency in the fashion industry. By integrating advanced technologies into fashion, SMART DPP is paving the way for a sustainable and innovative future. The company has garnered substantial backing, securing an initial funding of $1.7 million from Lydian Group, followed by an additional $2.5 million. Lydian Group’s portfolio includes industry giants such as Cointelegraph, Crosstower, Swooapp, Coin360, Trade Santa, and Bequant. The founders of Lydian Group have a history of supporting success stories like Skype and Wix.
About Polygon Labs
Polygon Labs is a software development company building and developing a network of aggregated blockchains via the AggLayer, secured by Ethereum. As public infrastructure, the AggLayer will bring together user bases and liquidity for any connected chain, and leverage Ethereum as a settlement layer. Polygon Labs has also contributed to the core development of several widely-adopted scaling protocols and tools for launching blockchains, including Polygon PoS, Polygon zkEVM, and Polygon Miden, which is in development, as well as Polygon CDK.
About KAVANA LAB
Incubated within the Polygon ecosystem, Kavana Lab was established to revolutionize the luxury, fashion, art, sports, and music industries by integrating cutting-edge blockchain technology. It empowers brands to seamlessly publish and manage their crypto-based products on Polygon, fostering innovation and digital transformation.
For partnership requests and more details visit https://kavanalab.com/
For more information, please contact:
Ana Macit, Head of PR