Short-form videos can make crypto investing more accessible — Here’s how

Tiktok-inspired platform aims to refashion how tokens reach and engage diverse audiences through short-form videos.
Nihatcan Yanik
Posted by Nihatcan Yanik April 14, 2025 3 Mins Read
Tiktok-inspired platform aims to refashion how tokens reach and engage diverse audiences through short-form videos.

Token.com applies the attention-grabbing model popularized by TikTok to crypto investing, offering a social video stream with in-feed investing, token discovery and creator collaborations.

The attention economy revolves around capturing a fleeting resource: human focus. It’s scarce, valuable and fiercely contested by countless apps and websites. Video has emerged as the ultimate weapon — delivering instant gratification, addictive loops and an irresistible pull that keeps users scrolling for hours.

TikTok is often cited as an example of how powerful this weapon can be, thanks to its seamless stream of brief, snappy clips. With a valuation already soaring “well north of $100 billion,” according to Wedbush analyst Dan Ives, the platform is projected to hit a staggering $200 billion in the near future.

The platform’s strength lies in its personal touch: an algorithm so precise it feels almost tailor-made. Each new video arrives with a pull of curiosity, and every swipe beckons viewers to stay just a little longer, creating an effortless cycle of discovery that keeps users coming back for more.

Seeing TikTok’s success, a question arises: Could this same attention-grabbing model onboard the next wave of crypto users?

Streamlining the path to crypto adoption

Token.com is a SocialFi platform that brings the viral model to crypto investing, turning digital asset discovery into a visually captivating journey with bite-sized, high-energy clips. This approach offers a community-driven space where viewers can see what others are trading, learn about intriguing tokens and jump into action with a few taps.

Source: Token.com

The video platform’s model strips away complexity, which can deter many who are new to crypto. By showing what others are trading in a stream of engaging narratives rather than static charts, Token.com creates a dynamic environment that eases the learning curve and nurtures collective participation.

A central element of Token.com’s appeal is its in-feed investing feature, which lets users swipe through videos, find a Solana token that sparks their interest and invest instantly. That seamless flow parallels the convenience that made TikTok such a powerhouse in the attention game.

“The first billion-user crypto app will look like social media — with video, storytelling, excitement and social interaction,” says Mel Gelderman, founder and CEO of Token.com, continuing, “At Token.com, we’re building that future by enabling anyone to tokenize their dreams, where the best ideas go viral, and capital is raised directly from communities.”

Giving new projects a fighting chance

Smaller or emerging crypto projects — which often struggle for visibility — also benefit from this model since they can gain traction through a dedicated ecosystem fueled by creator-driven content and community enthusiasm.

More than 175 crypto-focused creators contribute videos, sharing personal perspectives and fresh discoveries. The platform’s track record of more than 600,000 app downloads and over 100,000 verified users underline the strength of its concept.

Full-fledged Web3 investment

Token.com recently moved to a fully Web3-first approach with the launch of an integrated Solana Web3 wallet and its transition to a DEX-only model. With the update, users can now discover trending Solana tokens and invest on the spot.

Meanwhile, Token.com’s native token, TOKEN, launched on both the Base and Solana blockchains. The cryptocurrency aims to weave extra incentives into every trade, share and referral, fueling deeper engagement across the community.

Looking forward, the roadmap outlines plans to add multichain token availability, enabling more choices for users who want to explore beyond Solana. A token creation feature is also on the horizon, so those with an idea can mint new tokens in seconds.

With such features, platforms like Token.com have the potential to shape the next phase of crypto by inviting users to take part in a social environment that offers meaningful opportunities with a few taps.

Learn more about Token.com

Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain in this sponsored article, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.

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