Optimizing crypto ecosystem development: Interview with Unlimit’s Bryan Feng

The adoption of cryptocurrencies is accelerating, demanding a scalable and reliable bridge between traditional finance (TradFi) and decentralized finance (DeFi).

Global fintech firm Unlimit aims to simplify the exchange between fiat and digital currencies for businesses and users with its crypto on-ramp and off-ramp solution.

In this interview, Bryan Feng, head of crypto at Unlimit, explores the firm’s role in driving the development of the crypto ecosystem through the provision of fiat on- and off-ramps. He outlines how these efforts are vital for the growth of the Web3 space, particularly for new projects that depend upon smooth integration between TradFi and DeFi.

Cointelegraph: As a fintech company, where does Unlimit see itself in contributing to the development of crypto ecosystems?

Bryan Feng: The ability to easily move between fiat and digital currencies is at the core of any thriving crypto ecosystem. This is crucial for long-term sustainability, especially for new projects that want to encourage users to jump onboard and become more familiar with TradFi systems. A reliable fiat-to-crypto gateway isn’t just an option — it’s a necessity for ecosystem growth.

Unlimit provides that gateway through its crypto on-ramp and off-ramp products, offering an infrastructure that simplifies the transition between fiat and digital currencies. This allows businesses to scale without friction, enables smooth exchange services for fiat and crypto, lowers barriers to entry, and makes it easier for users and companies to engage with digital assets.

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🌐 Implementing a comprehensive on-off-ramp solution offers businesses and customers a seamless transition between fiat and #crypto.

This integrated approach enhances user experience and operational efficiency. 🤝

Here’s why it matters. 👇 pic.twitter.com/E2DpGi4OnQ

— Unlimit Crypto (@unlimit_crypto) August 29, 2024

We understand that projects need to get to market fast and focus on user acquisition; this is where our platform excels. For crypto-based businesses, this means that they can prioritize building and scaling their products within the Web3 ecosystem while Unlimit’s crypto solutions handle the payment side.

CT: Could you share Unlimit’s partnerships and services that might interest the crypto companies?

BF: Our core contribution to ecosystem development is the provision of essential infrastructure that allows businesses to operate globally without being hindered by financial or regulatory constraints. For example, our integration with the World App enables users in Colombia, Mexico, and Europe to easily convert Worldcoin into local fiat currencies. This fiat-crypto off-ramp is critical for adopting digital currencies and allowing users to interact with them daily.

Beyond that, we also support crypto companies with fiat payment processing, and by helping them launch their own financial solutions through our BaaS product, including launching their own white-label crypto-enabled debit cards.

We’re not just offering transactional tools here; we’re building a financial infrastructure capable of powering the entire crypto ecosystem and supporting even the most ambitious expansion plans.

CT: How do Unlimit’s crypto offerings ensure interoperability and scalability for its partners and clients?

BF: Interoperability and scalability are critical for business operations and success in the crypto space. Our products are designed from the ground up to support cross-border operations. We allow businesses to grow without geographic or regulatory limitations.

We offer real-time settlement services that reduce the risks associated with FX volatility. This means that businesses can accept payments from anywhere in the world with the reassurance that currency fluctuations won’t impact their bottom line. Our multicurrency account provides even more flexibility, offering businesses a competitive exchange rate edge and real-time monitoring of transactions.

By using Unlimit’s suite of crypto-friendly solutions, businesses don’t just grow; they scale without compromising security, speed, or efficiency using our tools that integrate effortlessly with existing systems.

CT: How is Unlimit integrating AI into its crypto product, and what potential do you see in this technology?

BF: Artificial intelligence has a big impact on the ecosystem, possibly changing how we see and use applications in the financial space. At Unlimit, we see the real value in deploying AI to secure and optimize our platform in key areas like KYC and Know Your Transaction (KYT) processes. By automating these procedures with AI, we enable faster, more efficient onboarding processes for businesses while adhering to strict compliance set by regulatory standards.

AI also helps improve fraud detection by analyzing huge amounts of transactional data in real time. This allows the identification and flagging of suspicious transactions before they become a problem, creating a proactive risk management system that maintains trust in the ecosystem for businesses and users.

We see AI as a great tool for predictive analytics, transactional insights, and fraud protection for our users. It enables businesses to make data-driven decisions while enhancing the overall customer experience.

CT: What are some of the most promising use cases for Unlimit in today’s crypto market, in sectors like gaming, for example?

BF: The gaming industry, particularly gaming finance (GameFi), represents a significant opportunity for blockchain integration. However, the complexity of token economy management and in-game payments is still a major challenge for developers.

Unlimit is addressing this by simplifying the entire payment infrastructure. This allows developers to focus on building games that players love rather than getting bogged down in the intricacies of blockchain payments. Our platform enables seamless in-game transactions, whether fiat or crypto, and handles all backend complexities like token management, liquidity, and settlement.