The crypto market is entering a new phase, driven by increasing institutional adoption and enhanced liquidity.
In this evolving environment, global crypto exchange LBank recorded over 15 million registered users, underscoring the sector’s accelerating growth and broader recognition.
Founded in 2015, LBank supports over 800 cryptocurrencies. As the industry looks ahead to 2025, LBank community angel officer and risk control adviser Eric He discusses the exchange’s current developments, future plans and his outlook for the changing crypto landscape.
Cointelegraph: During the third quarter of 2024, you stepped down on the exchange’s 9th anniversary and have implemented five key steps. What is the follow-up progress and market performance?
Eric He: Facts are the best mirror of all.
The five strategies presented in Q3 truly reflect LBank’s historical needs and driving market placement. In particular, we optimized the listing strategy in December and unveiled the “X Plan” with an exclusive whitelist mechanism.
🚀 LBank X Plan: A Game-Changer for Asset Listings 🔥
— LBank.com (@LBank_Exchange) December 1, 2024
✨ We’ve enhanced our listing process by introducing a dynamic and flexible whitelist mechanism, powered by an innovative “FUD-proof” evaluation model. Smarter, faster, and more secure. 💡🔒
🌍 As part of our Q3 strategic… pic.twitter.com/LbhFg3WCu5
In 2024, we successfully listed over 300 new projects. With the introduction of our new slogan, “Discover The Era Of Meme Legends,” we’ve placed a significant focus on potential meme assets, including Goatseus Maximus (GOAT), Moo Deng (MOODENG), Act I The AI Prophecy (ACT) and more.
Additionally, we launched the Launchpool product, which offers our users new opportunities to engage with early-stage projects. As part of this initiative, we listed innovative assets such as Cellula (CELA) and REVOX (REX), further diversifying our offerings and catering to the evolving interests of our user base.
These initiatives are a testament to Q3 commitment, as they align with market trends and foster deeper connections with our users, ensuring a more interactive and rewarding experience for everyone involved.
CT: With memecoins gaining significant traction in 2024, what specific actions has LBank taken to adapt to this trend?
EH: In the crypto industry, liquidity is fundamental, and we are always seeking to create more benefits for our users. Throughout 2024, LBank implemented comprehensive project evaluation and market deployment strategies in memecoins.
Source: LBank
As highlighted in our published report “2024 Memecoins Report: From Controversial Narrative to a $100B Market,” LBank is among the market leaders with the highest number of listed memecoins, accounting for 34% of all listings.
Notably, MOODENG, which premiere listed on LBank, achieved a peak increase of 63x, while GOAT and Peanut the Squirrel (PNUT) recorded remarkable returns of 299x and 81x, respectively, solidifying our role in driving and capitalizing on the memecoin boom.
In addition, LBank is committed to fostering the broader meme ecosystem. As early as July 2023, we established a $10 million MEME Special Fund to encourage high-quality, early innovative MEME projects. In March 2024, we cooperated with SLERF to launch a donation campaign, and in August, we reached cooperation with GMGN.AI to accelerate the arrival of the “memecoin supercycle.”
These efforts demonstrate our dedication to supporting innovative projects and integrating meme culture into the wider crypto market, ensuring that our users and partners can benefit from the growing potential of the meme-driven landscape.
CT: Looking back, what has LBank accomplished in the past year?
EH: Throughout 2024, LBank has achieved great success, gaining more market recognition and consensus while embodying its core keyword: leap.
On Aug. 1, the number of registered users of LBank reached 10 million; after 61 days, the number of registered users grew to 12 million; and then in only 59 days, the number of registered users in the world exceeded 15 million, which is the best proof of the shortening period and rapid growth of user data.
For LBank, maintaining market competitiveness is one of its core values. Regarding spot trading, LBank’s 24-hour spot trading volume exceeded $2.7 billion. In the latest report of 0xScope, LBank’s spot market share reached 3.04%, ranking 12th in the world.
Source: 0xScope
On Nov. 28, LBank’s 24-hour derivatives trading volume exceeded $67 billion, a record high, second only to Binance.
Source: CoinGecko
LBank has also actively organized branding campaigns across the globe, participating in prominent international conferences such as Dubai Token2049, Korea Blockchain Week and Singapore Token2049. These initiatives demonstrate LBank’s commitment to seizing new growth opportunities and expanding its brand influence on a global scale.
Source: Crypto.news
Additionally, LBank has won numerous awards in 2024, including the “Best Altcoin and Memecoin Exchange” honor at the Wiki Finance Awards 2024 and the “Best CEX” award at the Crypto.news Awards 2024.
CT: Security is a top priority for any exchange. Could you walk us through the measures LBank implemented in 2024 to enhance user protection and platform integrity?
EH: Security is a top priority for LBank, and we have a robust system to protect user assets and platform integrity. LBank has successfully prevented potential losses of $1.2 billion to users, and the system detected and successfully blocked suspicious withdrawals with a total value of $540 million.
Source: LBank
In 2024, we’ve implemented real-time monitoring tools powered by artificial intelligence and machine learning. Our multi-layered risk controls and regular independent security audits help maintain a stable and reliable environment.
In addition to automated monitoring, we conduct regular penetration testing and have dedicated cybersecurity teams working around the clock to detect and address any vulnerabilities.
LBank will set benchmarks for safety and transparency, offering users unparalleled confidence to explore crypto opportunities during this bull market.
CT: What is LBank’s ecological layout?
EH: LBank Labs has established a comprehensive ecosystem by collaborating with key partners such as IOSG, ArkStream, HTX and the venture capital firm Interop. These partnerships aim to identify new growth opportunities in the evolving market landscape.
In addition, LBank Labs has invested in high-potential projects like XION, Usual Labs and Union. We are also working closely with leading public chains like Avalanche, TON and Solana, fostering ecosystem development and supporting developers to drive long-term industry progress.
We remain committed to continuously uncovering emerging market narratives and driving innovation within the crypto ecosystem.
CT: What is LBank’s plan for the next year?
EH: Looking ahead, we are focused on several key priorities to further solidify our position as a leading global exchange.
To start with, we plan to upgrade our visual to provide top-tier trading services that cater to the evolving needs of our users and rapidly expanding community.
In addition, we will emphasize liquidity by bridging the value gap between narrative-driven tokens and memecoins. This involves enhancing our X Plan listing strategy to attract high-quality projects, offering a broader range of trading options and reinforcing our competitive edge in the global market.
Most importantly, compliance and security remain at the core of our strategy. LBank will continue to prioritize global compliance efforts, tailoring our approach to different cultural and regulatory environments.
Our official independent sites will launch in several regions by the end of this year and early next year, enabling us to implement effective global and regional strategies to navigate the complexities of local markets, ensuring sustainable growth as we enter this new phase.
CT: Looking ahead to 2025, what are your key predictions for the crypto market, and how is LBank preparing to adapt?
EH: Crypto will offer the perfect opportunity for investing.
Rate cuts and rising liquidity could boost Bitcoin (BTC) in the coming months, serving as a key driver for renewed market momentum. Beyond BTC, we anticipate a significant resurgence in altcoins, layer-1 networks and decentralized finance (DeFi), fueled by increasing institutional interest and technological advancements.
Additionally, sectors like real-world assets, AI agents, meme and DeFi are set to emerge as strong performers, drawing in significant capital and widespread adoption thanks to their compelling narratives and broad appeal.
For LBank, we will focus on curating a diverse selection of tokens that align with these high-growth areas, enhancing our listing strategies to provide users with access to the most promising projects. By staying at the forefront of market shifts, LBank aims to empower our community to capitalize on the next wave of crypto innovation.
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