DUBAI, Oct. 15 – Lyvely, an innovative social monetization platform, has launched its native utility token, LVLY, on several top-tier centralized exchanges. This marks the platform as the first registered SocialFi platform of its kind in the Middle East to achieve such a milestone.
Currently, LVLY is listed on exchanges including Gate, MEXC, and Uniswap, with more listings expected in the near future.
Lyvely recently unveiled an updated roadmap, which includes a mobile app launch slated for Q4 2024, additional listings on leading centralized exchanges, and new features designed to expand the platform’s global user base. Since its launch, Lyvely has seen rapid growth, attracting over 100,000 new active users, 7 million monthly platform visits, more than 40,000 connected wallets, and several celebrities as brand ambassadors.
Bringing Web3 to the masses
The LVLY token plays a central role in Lyvely’s platform economy, facilitating payments for tips, access to exclusive content and communities, borderless transactions, and low-fee payouts.
"Lyvely is transforming social media by bridging the gap between Web2 and Web3 through a tokenized ecosystem," said Farah Zafar, co-founder and CEO of Lyvely. "With the launch of our native digital currency, we’re enabling everyone to be rewarded within the Lyvely ecosystem and benefit from our shared success. Our platform removes the technical barriers often associated with cryptocurrency ecosystems, allowing users to interact and transact seamlessly."
Lyvely's founders are committed to a "build in public" philosophy, focusing on continuous development guided by feedback from the community and content creators. With backing from major investors like Phoenix Group PLC, the UAE-regulated crypto exchange M2, and Web3 VC fund Cypher Capital, Lyvely is well-positioned to drive mass adoption of Web3 technologies and challenge established social media platforms. Co-founders Dave Catudal and Farah Zafar are dedicated to achieving this goal.
Despite being a newcomer to the market, Lyvely has already garnered recognition, winning awards such as the Mastercard SME “Innovator Award” and being named “Social Platform of the Year” at the 2024 Entrepreneur Business Awards.
A new kind of social media platform
Traditional social media platforms often limit monetization options, raise concerns about data privacy, and rely on algorithmic biases. Lyvely seeks to address these issues by offering a secure platform with enhanced monetization opportunities that empower creators to build thriving communities and sustainable digital brands.
By leveraging blockchain technology and FinTech solutions, Lyvely provides creators with new ways to generate revenue through affiliate marketing, member-exclusive content, live-stream selling, paid coaching, and paid communities. Its hybrid crypto/fiat payment solutions allow creators to maximize profits, providing a variety of benefits that enhance financial security and control.
About Lyvely
Lyvely is a next-generation social monetization platform that empowers individuals to build profitable digital brands and communities. With integrated media and FinTech features, it enables creators to maximize their earnings and develop sustainable digital livelihoods. Lyvely has been recognized for its innovation in the MENA region and is supported by investments from the Phoenix Group, M2, and Cypher Capital.