After securing an exit from his previous startup, Glip.gg founder and CEO Parth Choudhary took some time off to tinker at the intersection of his two passions: gaming and crypto. He started building a peer-to-peer payments streaming product on Bitcoin’s (BTC) Lightning Network. It was too clunky. It was too early. The infrastructure was not ready yet for such consumer apps, but Choudhary had envisioned the future and leaped through. He joined hands with his highschool gaming friend, Ishan Shrivastava, and launched Glip.gg. They started out recording, clipping and livestreaming tools for mobile gamers — nothing to do with crypto. After a year of building, their app took off and recently crossed 10 million installs with half a million monthly organic new users.
2021/22 OpenSea typhoon
Then, NFTs exploded. It was time for mainstream crypto adoption, and the perfect time for Glip.gg to onboard their gamers onto Web3. The Glip crew pioneered Twitch and YouTube NFT plugins. With the click of a button, streamers could instantly clip moments, turn them into NFTs, and run auctions live on stream. Viewers would get a link in chat, create a wallet with their social IDs and place bids with their credit card. Creators received 90% of the sales as compared to 50% from Twitch. Each creator had their own collection on OpenSea for secondary trades. The fun didn’t last for long, however. After the market crash, it became challenging to drive adoption when the entire gaming community was hostile to NFTs. On the bright side, Glip.gg ended up building the infrastructure for onboarding gamers into Web3 during this time.
2022/23 Winter quest
By this time, hundreds of gaming studios had collectively raised billions of dollars. Glip’s state-of-the-art NFT infrastructure could be useful for these game developers, but the studios were more excited by Glip’s distribution. Guild scholarships were not effective anymore, and as winter creeped in, they were looking for novel Web3 native user acquisition channels. The Glip.gg crew rose to the occasion, and built a questing platform with crypto rewards. Web3 games can run in-game milestone quests, leaderboard tournaments and more rewarded ads inside Glip. Gamers can complete quests and win tokens, NFTs and SBTs in their noncustodial Glip wallet. Over the last nine months, Glip has created 2 million wallets and introduced 500,000 gamers to 50 partner games including Axie Infinity, League of Kingdoms, King of Fighters Arena by Netmarble, Birdie Shot by Kakao Games and Playdapp, making Gleip the top Web3 mobile game discovery app.
2023 — Game on
After playing every Web3 mobile game under the sun, Glip founders saw a massive gap. Ninety percent of Glip’s users play shooters, and there isn’t a single compelling Web3 mobile shooter out there. With 3 billion downloads and $8 billion in revenue, mobile shooters can usher hundreds of millions of gamers into Web3. That’s why the Glip.gg crew has been building and playtesting a Web3 mobile shooter for the past few months. Glip is pioneering new monetization models using Web3 technologies, along with novel game modes and artstyle. The game is called BTX Battle Xtreme and will be available in closed beta to Glip users in June.
Glip.gg is accelerating Web3 mobile gaming through its platform, studio and infrastructure. Follow its Twitter account for more updates.