Addressing challenges in airdrop campaigns, Intract is building an ecosystem to assist projects in accomplishing successful airdrop campaigns.
Airdrops serve as a functional marketing strategy when launching or promoting a new project in the Web3 space. They involve distributing free tokens to users, typically to encourage engagement and raise awareness about a project. However, the current landscape of airdrops faces several challenges.
One major issue is the undue focus on promoted social contributions over organic actions, leading to less genuine community engagement. Users often find it cumbersome to verify on-chain quests, adding friction to their participation.
Source: X.com
Sybil attacks, where individuals or bots create multiple identities to claim more tokens, also pose a significant risk, diluting the points and airdrop allocations.
Source: X.com
Finally, poor quest design is another pain point, often promoting one-off activations instead of encouraging repeat platform usage.
Source: X.com
These challenges highlight the need for a more efficient and fair solution to improve the effectiveness of airdrop campaigns.
Catering for airdrop campaigns
Intract is a quest-based botless community-building platform for all types of projects, ranging from pre-token small communities to post-token large communities, with over 12 million verified on-chain users. It serves as an intermediary between users and projects, helping users explore new projects and build a personalized journey while assisting Web3 companies in reaching out and establishing a loyal user base.
Source: Intract Twitter
Intract has established significant partnerships with Linea, Polygon, Startknet, Tabi and various others. The collaboration with Linea has been instrumental in driving substantial results, with Intract helping Linea achieve over $423 million of bridge volume over just 10 days and attracting more than 3 million users.
Apurv Kaushal, co-founder of Intract believes airdrops are the ultimate choice for building strong communities, and Intract is here to grade up the campaigns both for users and projects:
“From ICOs to retrospective drops to points and phased drops, we are already seeing a rising trend in curbing the impact of short-term speculation and building a user base that sticks post-TGE. We at Intract aim to drive this innovation with our community of users, creators and DApp partners.”
The recently launched Intract Community Hub is a toolkit designed to solve the aforementioned challenges with airdrop campaigns and enhance the points system program for projects. The hub empowers projects to create verifiable on-chain quests without needing developers via its flagship feature, the no-code verification service (DAVE). The feature eliminates the need for developers, making it accessible for all projects.
For large enterprises, the hub offers custom gamification front ends, enabling the design of sophisticated and engaging quests. Features such as activity streaks, tiered NFTs and real-time leaderboards enhance the user experience and drive sustained engagement.
Apart from on-chain quests, airdrop projects may also opt to employ social quests, which are verified accurately in real time. The platform has partnerships with multiple Proof-of-Humanity protocols and an in-house Sybil detection system to prevent bots from manipulating quests. Projects may explore and run quests on more than 25 integrated blockchains and other platforms outside of Intract and seamlessly manage all points in a single dashboard.
Quests from different campaigns are listed on Intract. Source: Intract
The hub prioritizes organic on-chain interactions and equips projects with capabilities to reward such actions. This ensures that even if a points system program is launched later, early contributors are fairly rewarded. Users completing quests ranging from posting an X post to bridging to other blockchains collect XPs and earn proportionate rewards in return. Available rewards on the ecosystem include tokens, NFTs and even Discord roles, with more reward primitives, including vesting and discounts coming soon.
With over 12 million on-chain users, airdrop campaigns gain instant traction in the ecosystem. Projects seeking to boost their visibility can also collaborate with credible KOLs through Intract’s vast partner network.
Intract’s KOL Marketplace allows projects to enhance visibility by partnering with credible KOLs from its extensive network. Source: Intract
Driving airdrop innovation
Recognized by prominent industry players, Intract has recently completed a successful funding round. Led by Alpha Wave Global, the round saw participation from BITKRAFT Ventures, Gumi Cryptos, Polygon Ventures, Tokentus, MoonPay and Web3 Studio, among others, and raised $3 million, which will be used to scale operations.
Intract boasts an on-chain community of over 12 million users. Source: Intract
The platform, home to over 10,000 campaigns, has already recorded $1 billion of on-chain transaction volume. In April 2024, it facilitated the distribution of tokens worth over $3 million (68% of Mode’s airdrop was allocated to Intract users).
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