A good marketing strategy can help new crypto gain exposure and following. However, it is the market making service that provides the essential liquidity for traders to buy and sell the asset. With the bull run in full swing and trading volumes swelling, having expert trading support is becoming an increasingly important factor for any crypto project to succeed.
Long term liquidity for crypto price discovery
With ever increasing pressure for crypto startups to ensure there is sufficient liquidity and price discovery, projects are relying more than ever on professional market making services. While there are several (and good) professional firms, it is important to look at the services in detail to determine the best value for money spent.
A comprehensive list of partnerships with centralized exchanges means a broader exposure to traders. Access to top centralized exchanges like Binance, KuCoin, and OKX gives projects the best chance of success. At the same time, the market maker should have access to backers like large VCs, angel investors, and industry advisors to inject much needed liquidity and expertise.
Another thing that projects should look at is the reputation of the market maker. Previous projects, especially their before and after situations, are a key indicator of the firm’s capability.
CLS Global’s market making services
One particular market making service that comes to mind is CLS Global. The firm has been offering high-grade market making to some of the biggest projects in the industry, complemented by strategic listing support and professional treasury management. Partnerships with mainstream crypto exchanges, access to more than 60 VCs, advisers, and funds; and a core team of experts that help build necessary supporting infrastructure make it stand out from the rest.
The firm is also planning to enhance its capabilities with new offerings (in development). As the crypto regulatory environment is evolving, CLS Global intends to offer legal advisory as well. Paired with token launch support and partnership networking, CLS Global is aiming to become the de facto name in the market making business.
Virtuals Protocol: A case study
Integrating AI into the metaverse, Virtuals Protocol is building an infrastructure where anyone can train, own, and merge AI in the metaverse space. A potent idea turned into reality, Virtual Protocol required much needed attention of the market to grow.
By banking on CLS Global services, Virtual Protocol (Ticker: VIRTUAL) achieved major milestones. Since September, their token has been listed on a number of exchanges, including ByBit (spot and futures), MEXC and Bitget futures. The listings resulted in a 6700%+ increase in token price, peaking at $3.28 on December 16th.
The jump in price also grew the VIRTUAL market cap, touching $2.74 billion from $28 million in just three months. The growth means VIRTUAL is now in the top 100 coins by market cap, beating mature and established projects like Lido DAO, Curve, and Maker.
About CLS Global
CLS Global is a leading market maker with deep connections in the crypto technical and trading industry. The market maker plays a vital role for new (and even mature) projects, helping them reach their potential through proper and strategic alliances with industry leaders, experts, and trading services.
CLS Global continues to innovate in the ever evolving industry, preferring to offer bespoke and customized solutions rather than a blanket one fit for all. This has translated into a core service of professional liquidity management that offers a long term outlook.
Using traditional liquidity injection for the digital asset industry, CLS Global has achieved a blend of reliability and sustainability offered by mainstream and legacy market making in the bleeding edge digital asset world.