Crypto.com to launch US institutional crypto investing platform

Crypto.com has announced an institutional trading platform in the US as it endeavors in the market.
Crypto.com has announced an institutional trading platform in the US as it endeavors in the market.

Crypto.com has announced the launch of an institutional trading platform that will supplement its crypto retail trading mobile application.

According to a Jan. 21 announcement, the new platform will feature over 300 trading pairs and enable advanced trading strategies for institutional firms, marking the company’s further expansion into Wall Street.

The crypto exchange entered the US institutional custody market in December 2024, offering services to high-net-worth residents of certain states.

Crypto.com will face a burgeoning US institutional crypto market. The United States dominates crypto adoption and value in North America, a region that remains the largest cryptocurrency market globally, according to an October 2024 report by Chainalysis.

Approximately 70% of crypto activity in North America consisted of transfers exceeding $1 million — the largest percentage of any region measured in the report. The reasons for this are multifold. The United States has vast wealth and deep capital markets, according to data compiled by Statista.

The administration of recently inaugurated President Donald Trump is expected to improve the crypto regulatory landscape following Trump’s relatively close engagement with the industry during the 2024 presidential race.

Trump speaks at the 2024 Bitcoin Conference. Source: Cointelegraph

On Jan. 21, the day after Trump’s second-term inauguration, Acting Securities and Exchange Commission Chair Mark Uyeda launched a new crypto task force dedicated to developing a clear, comprehensive regulatory framework for digital assets. 

While not explicitly stating that the new White House administration prompted the launch of Crypto.com in the US, Victoria Davis, a spokesperson for the exchange, expressed optimism about the change in the political climate. 

“After years of operating in an environment of regulation by enforcement, we are confident that the new administration will work with industry to develop clear regulations to protect consumers and harness the opportunities advancing the industry to make the US the global leader in cryptocurrency,” Davis told Cointelegraph in a statement.

Crypto.com’s institutional platform will compete with offerings from other US-based cryptocurrency exchanges. Coinbase, Kraken and Gemini all provide some type of service for institutional clients. 

Wall Street giants such as BlackRock and Fidelity also joined the crypto markets in 2024 with crypto exchange-traded funds and tokenized assets. A more comprehensive framework for digital assets would likely boost institutional demand for crypto-related products and services.

Based in Singapore, Crypto.com is active in 90 countries. Its expansion follows a recently granted in-principal approval for a MiCA license, which will allow the exchange to operate throughout the European Union. 

Related: Trump meets with Crypto.com CEO as firm drops SEC lawsuit