Following its immense marketing efforts, Crypto.com finally begins the initial rollout of its services to users in the United States.
In an announcement, Crypto.com mentioned that its exchange platform is already available to users who are waitlisted and will be available to more users soon.
Currently, the trading platform can only be used by selected institutional investors. However, in the next few months, the exchange will be offering its services to more investors who want to trade using Crypto.com. The exchange is also inviting institutional investors based in the U.S. to join their waitlist and use the platform.
Apart from the standard services of the exchange, Crypto.com also mentioned in the announcement that its VIP users will have access to various events, rewards and market insights. Additionally, they will also give these users access to exclusive forums.
In the announcement, Kris Marszalek, the CEO of Crypto.com, expressed his excitement for the launch. "We are excited to be expanding our offering for professional traders to the U.S.," he said. He also assured investors that they are working to make it available to more people very soon.
“Crypto.com Exchange will support U.S. institutional investors through this initial launch phase. We are looking forward to rolling it out to everyone as soon as possible.”
Related: Crypto.com gives users in excluded countries one week to repay loans
Crypto.com has been actively pursuing efforts to expand its reach. Just last week, the exchange airdropped a nonfungible token (NFT) collection featuring NBA superstar LeBron James. The Moment of Truth collection was given to 5,550 viewers of the exchanges' advertisement on the Super Bowl.
Last year, Hollywood celebrity Matt Damon also advertised the exchange. The ad highlighting "fortune favors the brave" starring Damon appeared on billboards and television spots. However, it didn't escape critics. In an episode of South Park, its characters made fun of Damon's appearance in the ad.