WOM Protocol, the blockchain-based protocol revolutionizing digital marketing, is thrilled to announce it is joining the Cointelegraph Startup Program. The renowned program, which was launched in 2023 by Cointelegraph, aims to help promising blockchain projects boost their media presence, community growth and brand awareness.
The WOM Protocol is on a mission to replace traditional advertising revenue models with the transformative power of video recommendations, targeting the annual $567.5 billion digital marketing spend and core revenue stream for content platforms. With an impressive track record of more than 27,886,895 transactions in 2022 alone and a valuable collection of more than 200,000 user-generated videos, WOM Protocol leverages blockchain technology to reward content creators for their user-generated content (UGC) about brands.
The protocol’s content authentication system, a peer-review, ensures that only high-quality, trusted recommendations are eligible for rewards. This approach democratizes the earning potential, allowing creators of all sizes to earn from not only engagement but also the quality rating of their content. In addition, it gives users a new way to earn rewards based on curating content. The authentication system has attracted thousands of users who rate content daily, with an average of 400 raters per piece of content.
This unique approach empowers and incentivizes creators and authenticators, while providing brands with a campaign manager to replace traditional ads with authentic, engaging and trusted user-generated content. Furthermore, platforms integrating the protocol benefit from a revenue stream that does not compromise the user experience, as UGC is native content that 31% of consumers feel is more memorable than traditional ads.
By participating in Cointelegraph Startup Program, the WOM Protocol will receive mentorship and guidance to help accelerate WOM’s expansion in the digital marketing industry, especially among Web3 brands who are in need of engaging content about their innovative solutions. WOM’s flagship product, BULLZ, which was launched in late 2021 is a testament to the protocol’s capabilities.
BULLZ has quickly emerged as the leading platform for Web3 content, attracting more than 60,000 creators. Through seamless integration with popular apps such as the social commerce app YEAY as well as within BULLZ itself, WOM has successfully demonstrated how the protocol can effectively reward creators, track engagement and provide brands with access to valuable content for campaigns. BULLZ has revolutionized the creator monetization model by introducing dedicated content campaigns from Web3 projects, offering an engaging medium through videos for onboarding campaigns, explainers, educational content and creative storytelling that significantly enhances brand awareness.
The partnership with Cointelegraph is a significant milestone for WOM Protocol. Cointelegraph, with its extensive experience and expertise in blockchain technology, provides WOM Protocol with a valuable investor network and media support. Additionally, Cointelegraph’s deep understanding of the ad revenue model and marketing will serve as a great testbed for WOM Protocol’s innovative approach to replace ads with UGC. Founder and CEO of WOM Protocol Melanie Mohr said:
“We are thrilled to announce our participation in the Cointelegraph Startup Program. This partnership not only signifies the recognition of our MarTech solution, but also grants us access to the unparalleled support Cointelegraph provides. We look forward to the adoption of user-generated content, showcasing its remarkable value for brands, content creators and platforms.”
About WOM Protocol
WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by dozens of investors from around the globe.
About BULLZ
BULLZ is scaling an entire ecosystem of Web3 MarTech products. These include BULLZ, a dedicated app for creating and discovering authentic blockchain and crypto-related recommendations, the BULLZ Campaign Manager, which gives brands access to UGC from the BULLZ creator network, and Bullz.io, a token and NFT airdropping tool, which activates project community members to get creative and contribute toward marketing campaigns. With the “create-to-earn” model, users are rewarded with WOM Tokens for creating and rating authentic recommendations directly within the app.
About Cointelegraph
Cointelegraph is the leading independent digital media resource covering blockchain technology, crypto assets and emerging fintech trends. Founded in 2013, Cointelegraph delivers accurate and up-to-date news, in-depth analytics, comprehensive cryptocurrency price charts, insightful opinion pieces and reports on the social transformation brought about by digital currencies. With a commitment to educating readers and raising awareness of blockchain technology’s advantages, Cointelegraph is at the forefront of the decentralized world.