Catizen, a gaming bot on Telegram, creates a cat-themed virtual environment where users can enjoy games, earn real-world value, and actively participate in the Web3 ecosystem while also contributing to charitable causes.
GameFi, the combination of gaming and decentralized finance, has soared in popularity, particularly for its play-to-earn (P2E) model, which enables players to gain real-world value.
While the GameFi market was valued at $12.72 billion in 2023, data shows it could rise to $94.57 billion by 2032. However, this burgeoning sector still pales in comparison to the global video game market, which is set to reach a staggering $455.30 billion by 2024.
Despite the promising growth of GameFi, it still trails behind traditional gaming. Innovative Web3 platforms are emerging to bridge this gap, striving to create a global community centered around empathy, kindness, and social responsibility. A notable example is a platform that has chosen cats — beloved for their therapeutic qualities — as its mascots, aiming to inspire a movement toward a better future.
The healing power of cats
Catizen, a gaming bot on the cloud-based messaging app Telegram, aims to focus on games’ social benefits by leveraging GameFi and Web3’s potential. Catizen provides players with a virtual environment where they can experience relaxation and comfort away from the fast-paced and stressful crypto and gaming world. While players have a pleasant time with the easy-to-play and quickly-learned game structure, they also benefit from P2E game dynamics.
Catizen aims to integrate mini-games, short dramas and e-commerce on Telegram. Source: Catizen
Within the whimsical Meowverse, players start with a digital cat, which not only serves as their companion but also unlocks further game features and opportunities for rewards. Users can merge and enhance their cats, climb the leaderboards, and reap greater benefits as they progress.
The platform also hosts a cute artificial intelligence game called Al Kitty. Users can feed kitties, take care of them, raise kittens and help cats make friends. Younger players can especially accompany the cats’ growth and learn from them.
Catizen, which has become one of the fastest-growing applications on the TON blockchain, differentiates itself from other Web3 projects by generating revenue through in-game purchases.
While Telegram’s crypto interaction rate is calculated as 0.66%, Catizen has a much higher rate of 7%. In other words, Catizen users are more actively participating in onchain transactions on the platform than Telegram’s much smaller percentage.
Community contributions to nonprofit organizations
Catizen’s community-driven initiatives are making a tangible difference. With over 1.7 million players, nearly 1.25 million onchain users and over $10 million in-game purchase revenue generated in ten weeks, Catizen pledges 1% of in-game purchase revenue to nonprofits, letting the community vote on the beneficiaries. Catizen plans to continue this journey with its community by launching charity campaigns.
Additionally, the campaign encouraging users to share stories of saving stray cats fosters a sense of unity and purpose. Participants can post images, videos or text on Twitter or Telegram using their Catizen UID. Community members shared over 10,000 posts about their stories and past experiences with stray cats in just one week, highlighting their active participation.
#CatizenVibe - Heal the World❗️
— Catizen (@CatizenAI) June 20, 2024
Calling all Catizens!
Vote, Share, Participate to rescue stray cats!
🐱Post your heartwarming story with stray Kitty and get $Ton rewards! 💎
Share Your Story with Stray Cats on Twitter and Telegram😍
📣Format:
-Video or Picture with Text… pic.twitter.com/4S9ZTYNHxS
Looking ahead, Catizen aims to become a cornerstone mini-app within the TON ecosystem, spreading the healing power of cats to users worldwide. With their mission encapsulated in the motto ‘Catizen Vibe, Heal the World,’ they aspire to create a better future through the joy of gaming and the strength of community.
Catizen also plans to launch voting for nonprofit institutions, where the community will choose which organizations to support. In the following stages, holders of the native token CATI will become not only members of the Catizen community but also cat lovers and cat savers.
Despite their scientifically proven benefits for human health, many stray cats face unfair treatment worldwide. In a world often marked by division and conflict, the Catizen team believes cats' simple yet profound presence can inspire humanity to create a better future.
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