Hooked Protocol (Hooked), an immersive edutainment network focusing on massive Web3 adoption, and Ookbee, a leading digital content platform in Southeast Asia, have signed a memorandum of understanding to drive massive Web3 adoption with Hooked onboarding infrastructure.
This collaboration aims to drive massive adoption of Web3 technology by leveraging Hooked’s robust onboarding infrastructure. By empowering prominent content brands to embrace Web3, the parties aim to revolutionize the digital content experience and unlock the transformative potential of this innovative technology. Together, Hooked and Ookbee are committed to fostering Web3 massive adoption and propelling the industry into a new era of decentralized possibilities.
Ookbee, the leading digital content brand in Thailand and its UGC platform Ookbee U, have amassed a user base of over 10 million across Southeast Asia. Partnering with Hooked and leveraging its established user base and expertise in digital content, Ookbee is actively embracing Web3 technology to better enhance user experiences and empower content creators. This move represents a significant endeavor for a Web2 brand to transform traditional creator–consumer relationships through blockchain technology and toward a more vibrant content ecosystem.
Driven by its advanced infrastructure and expertise, Hooked has become the strategic partner for Ookbee as it embarks on its Web3 onboarding journey. Ookbee recognizes the value of Hooked’s infrastructure for Web2 user growth and transition, including the Web3 development SDK engine and Hooked AI technology. Together, Hooked and Ookbee are at the forefront of driving Web3 massive adoption and revolutionizing user experiences.
The strategic collaboration between Hooked Protocol and Ookbee also plays a crucial role in addressing the shortage of high-quality Web3 content and driving new user traffic in the Web3 industry. With Ookbee’s impressive user traffic, boasting a monthly active user base of 5 million and offering rich and diverse content, this partnership not only promotes the massive adoption of Web3 technology but also seamlessly onboarding of Web2 users into the Web3 ecosystem.
Hooked is currently building a dynamic ecosystem that seamlessly integrates Web3 technology with high-traffic, day-to-day interactive applications. Within this visionary framework, Hooked forges connections between Web2 and Web3 projects, unlocking transformative growth opportunities for ecosystem partners that are also creating an unparalleled immersive experience for users, propelling them into heightened engagement and interactivity. This alliance with Ookbee is also a significant stride forward, solidifying its pivotal position as an essential partner within the thriving Hooked ecosystem. Jason Y, founder of Hooked Protocol, said:
“This collaboration not only showcases Hooked expertise and determination in onboarding Web2 brands into the decentralized ecosystem but also demonstrates Ookbee’s proactive embrace of Web3 and its immense potential for the industry. By joining forces, we aim to drive massive adoption of Web3 technology, revolutionizing the digital landscape and unlocking new opportunities for creators and users alike.”
Founder of Ookbee, Moo Natavudh, commented:
“Partnering with Hooked Protocol was a strategic decision for Ookbee, as we recognized the advanced infrastructure and solutions it offers. With Hooked infrastructure as our foundation, we are confident in our ability to deliver innovative solutions and empower creators in the Web3 space.”
The strategic alliance between Hooked and Ookbee represents a shared vision for Web3 massive adoption. By joining forces, they empower creators, revolutionize the digital landscape, and redefine entertainment and education. This collaboration not only addresses content scarcity and new user traffic challenges in Web3 but also fosters the seamless integration of Web2 users into the Web3 ecosystem. Together, they unlock new possibilities, drive sustainable growth, and pave the way for a decentralized future where creators and users thrive.
About Ookbee
Since its establishment in 2012, Ookbee has been a prominent player in the e-bookstore market across Southeast Asia, operating in Thailand, Vietnam, the Philippines and Malaysia. With a user base exceeding 10 million, Ookbee offers a vast collection of e-books from renowned publishers and professional independent writers, catering to readers seeking professional-created content. Recognizing the growing influence of social media on people’s lives, Ookbee seized the opportunity to create platforms that cater to the diverse interests of fiction, comics and music enthusiasts. This expansion led to the development of Ookbee U, a user-generated content platform, which further empowers content creators and fosters sustainable monetization channels between creators and their fans. Combined, Ookbee and Ookbee U serve a combined user base of over 10 million, providing a comprehensive digital content experience across multiple markets in Southeast Asia.
About Hooked Protocol
Hooked Protocol is the pioneering immersive edutainment network to onramp the next billion people into Web3. Hooked’s mission is to drive massive Web3 adoption by providing immersive, gamified and social learning experiences.
Hooked offers a seamless and intuitive onboarding path for both learners and builders through offerings of three focuses of its businesses: infrastructure, academy and ecosystem.
As of now, Hooked has launched three DApps and products: Wild Cash, a quiz-to-learn Web3 bootcamp product for elementary learners with over 3 million monthly active users; ToDaMoon, a livestreaming learn-to-earn product for preparatory learners, with 1,000,000 total competition participation; and Hooked Academy Sensei, an exploratory learning product powered by AI technology, with over 100,000 registered learners.
Hooked is also developing itself toward substantial development of Web3 onboarding infrastructures to onramp builders, and meanwhile forging powerful partnerships and robust economic vitality within the ecosystem to boost massive adoption. With its trio of academy, infrastructure and ecosystem, Hooked aims to revolutionize Web3 education and bring new forces to onboard users onto Web3. For more information, visit the website or follow Hooked on Twitter.