United States decentralized microblogging social platform Bluesky has seen its users surge in Brazil following the country’s ban on Elon Musk’s social media platform X.
In a Sept. 1 X post, Bluesky Social, also known as Bsky — which looks and feels very similar to Musk’s rival platform — said it had gained one million new users in the past three days.
On Aug. 30, a Brazilian Supreme Court justice ordered the suspension of X in the country after Musk refused to name a legal representative for the firm.
Source: Bluesky
Just a day after X was expelled, a Bluesky developer reported a surge in daily app traffic as new users rushed to register.
“For anyone interested in how it’s going with the Brazil migration to Bluesky, we’re consistently at 15x our normal daily peak traffic.”
Bluesky is a decentralized social media platform and public benefit corporation owned by Jay Graber, based in the US.
It was announced in 2019 by Jack Dorsey and launched to the public in February 2024. It reported a user base of more than 7.6 million in September.
Meanwhile, Elon Musk’s X has been engaged in an escalating legal fight with Brazilian Supreme Court Justice Alexandre de Moraes.
Related: ‘Absolutely nuts’ — Crypto community reacts to X suspension in Brazil
The social media company refused to ban certain accounts as part of a broader crackdown on what Moraes claimed was election disinformation.
On Sept. 2, a panel of five Supreme Court justices upheld Moraes’ Aug. 30 ruling suspending the platform in the South American nation.
The crypto community reacted strongly to the censorship of X in Brazil, with some suggesting that other countries may follow suit.
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